Keyword research is the process of identifying and analyzing search terms or phrases that people use to find information online. It’s an essential aspect of search engine optimization (SEO) and helps you understand your target audience, their interests, and their search behavior.
we can conduct this on Google keyword planner or Samrush which are very famous over the web. The main focus point while research is search result score which mainly focuses on keyword search volume and market competition.
Steps for conducting keyword research
Here are the steps you can follow to conduct research:
- Identify your business objectives and target audience: Understand your business objectives and the audience you want to target. This will help you generate relevant keywords that align with your goals.
- Brainstorm seed keywords: Come up with a list of seed keywords or phrases that describe your business, product, or service. Use tools like Google AdWords Keyword Planner, Google Trends, or AnswerThePublic to generate more ideas.
- Expand your keyword list: Use it tools to expand your list of keywords. Some popular tools include Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest.
- Analyze keyword difficulty: Determine the competition level for each keyword on your list. This will help you prioritize your efforts and focus on keywords that are easier to rank for.
- Refine your keyword list: Refine your keyword list based on relevancy, competition, and search volume. Choose keywords that are highly relevant to your business, have low competition, and have high search volume.
- Monitor and update your keyword list: Monitor your keyword list regularly and update it as needed. Keep track of your rankings and adjust your strategy accordingly.
In conclusion, keyword research is an ongoing process, and it’s essential to stay updated with the latest trends and changes in search behavior. By following these steps, you can conduct effective keyword research and improve your SEO efforts.