Keyword research is a critical component of any successful search engine optimization (SEO) strategy. By identifying the most relevant and frequently searched keywords related to your business or industry, you can optimize your website and content to attract more traffic and increase your search engine rankings.
One of the most popular tools for conducting keyword research is the Google Keyword Planner. In this blog post, we’ll provide a step-by-step guide on how to use this tool effectively to find the best keywords for your website.
Step 1: Sign in to Google Keyword Planner To access the Google Keyword Planner, you’ll need to have a Google Ads account. If you don’t already have an account, you can create one for free. Once you’re signed in, click on the ‘Tools & Settings’ dropdown menu and select ‘Keyword Planner.’
Step 2: Choose your Keyword Research Method In the Keyword Planner, you’ll see two options for conducting keyword research: ‘Discover new keywords’ and ‘Get search volume and forecasts.’
- Discover new keywords: This option allows you to enter a few keywords related to your business or industry, and the tool will generate a list of related keywords and phrases.
- Get search volume and forecasts: This option allows you to enter a list of keywords and see data on their search volume, competition, and estimated cost-per-click (CPC).
Choose the method that best suits your needs. If you’re just starting out with keyword research, the ‘Discover new keywords’ option is a good place to start.
Step 3: Enter your Seed Keywords Next, enter your seed keywords – the words or phrases that best describe your business or industry. For example, if you own a pet store, your seed keywords might include ‘pet supplies,’ ‘dog food,’ and ‘cat toys.’
As you enter your seed keywords, the tool will generate a list of related keywords and phrases that you can use to expand your research. You can also filter your results by location, language, and search network.
Step 4: Analyze the Data Once you’ve generated a list of related keywords, it’s time to analyze the data. The Google Keyword Planner provides several metrics that can help you determine the best keywords for your website:
- Average monthly searches: This metric shows you the average number of times a keyword is searched for each month.
- Competition: This metric shows you how many advertisers are bidding on a particular keyword. The higher the competition, the more difficult it may be to rank for that keyword.
- Estimated cost-per-click (CPC): This metric shows you how much advertisers are willing to pay for a click on a particular keyword.
Using these metrics, you can identify keywords with high search volume and low competition, which will be easier to rank for. You can also look for keywords with a high estimated CPC, as this may indicate that the keyword is valuable and relevant to your business.
Step 5: Refine Your Keyword List Once you’ve analyzed the data and identified your target keywords, it’s time to refine your list. You may find that some keywords are too competitive or not relevant enough to your business, so it’s important to prioritize the keywords that will bring the most traffic and conversions to your website.
You can also use the Keyword Planner to find new keyword ideas based on your refined list. Simply enter your target keywords, and the tool will generate a list of related keywords that you may have missed.
Step 6: Incorporate Your Keywords into Your SEO Strategy Now that you have a list of target keywords, it’s time to incorporate them into your SEO strategy. This includes optimizing your website content, meta tags, and URLs for your target keywords, as well as creating new content that targets these keywords.
When using keywords in your content, be sure to use them naturally and